Newbury Business Today

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Thursday, November 4, 2021

Newbury Weekly News

Ticketer excited by its new DRT partnership Hungerford firm improving demand responsive transport in rural areas

electronic ticket machines (ETMs). The third element is Con- nection Protection, which will provide assurance that there will be a connecting service available. Public transport is a key service that connects people to their jobs and leisure. Passengers in urban are- as often enjoy better public transport options in terms of accessibility and frequency. DRT services aim to bring a similar level of connectivity that is enjoyed in city centres to suburban and rural areas, and a seamless payment expe- rience when changing modes which is a key element for the success of any multimodal programme. Presenting a consistent user experience through ticket- ing that works on both a DRT service and fixed-line buses, alongside accepting payment methods like EMV contact- less, ITSO or cash, will help get more people out of their cars and back to public trans- port. The Padam Mobility and

Ticketer collaboration will enable a smooth modal inte- gration through the existing Ticketer ETMs with one sin- gle driver interface, reducing operator costs as well as pro- viding simplicity and flexibil- ity for drivers. For passengers, the travel experience is improved by re- moving any payment friction, and connection protection will ensure a reliable, connected and integrated multimodal service. Ticketer Group general manager UKand international Antonio Carmona said: “This is another step on our path to opening up our Ticketer plat- form to new partners. “We are excited to work with Padam Mobility to bring DRT and conventional public transport networks closer to- gether. “A convenient, reliable and equitable alternative to car travel is the first step in addressing the mobility and sustainability challenges that we have as a society, and this partnership is an important step in that direction.”

HUNGERFORD - BASED public transport ticketing software and information systems provider Ticket- er and smart and flexible mobility solutions provid- er Padam Mobility have formed a partnership wid- ening the opportunities for further demand responsive transport (DRT) integration for operators and local au- thorities. The planned Padam Mobil- ity and Ticketer integration will see further enablement of DRT and fixed-route bus intermodality, along with a new level of flexibility for op- erators in the way they deploy their services. Three key components will provide the impetus to change the DRT landscape for the bet- ter. The first is the ticketing integration between Ticketer and Padam’s mobile app for booking and following DRT trips. The second is DRT driver features that will be avail- able on the existing Charn- ham Lane-based Ticketer’s

Local beers can be enjoyed along the Great West Way in pubs like The Bell at Ramsbury Picture: Great West Way Tourism support for firms on Great West Way

GREAT West Way is work- ing in partnership with VisitEngland, tourism or- ganisations, official tour operators and industry partners to deliver a new travel industry support programme for tourism and hospitality businesses and destinations along or within easy reach of the route. Great West Way is a tour- ing route between London and Bristol which is based on ancient landscape, following 500 miles of navigable routes, roaming through idyllic coun- tryside, quaint villages and elegant towns, including New- bury and Hungerford. The virtual business sup-

port programme is aimed at tourism and hospitality busi- nesses and destinations who are either new to working with the travel trade or for those who are more experi- enced but keen to develop a clearer understanding. It aims to grow volume and value by way of winning new travel trade business and levelling up tourism and the spread of visitors to the re- gion. Content is delivered by VisitEngland as part of its li- censed training programme ‘Taking England to theWorld’. To find out more, visit https://www.greatwestway. co.uk/ambassador-network/ travel-trade-training

Antonio Carmona

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This is another step on our path to opening

up our Ticketer platform to new partners

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